Hey y’all, I’m Joy Harrell—Realtor®, Florida native, faith-filled encourager, and founder of Joy & Co., where real estate meets southern hospitality, luxe service, and a whole lotta heart.

I’ve been helping families buy and sell homes in Pensacola and the surrounding Gulf Coast for over a decade now. What started as a passion for helping people has turned into a full-blown mission: to make real estate feel less overwhelming and a whole lot more personal.

To me, it’s never just about closing deals—it’s about building relationships, understanding your story, and guiding you through one of the biggest decisions you’ll ever make. I don’t take that lightly. Whether I’m negotiating a contract, walking you through a first-time home purchase, or helping you transition into your dream home, I’ll always show up with honesty, experience, and a steady hand.

My clients often say I’m like the big sister they didn’t know they needed—direct, dependable, and fiercely protective of their best interests (with a little sass sprinkled in 😄).

When I’m not showing houses or writing up offers, you can find me soaking up the Florida sunshine, journaling with a strong cup of coffee in hand, mentoring new agents, or cracking jokes with my husband, Justin. He keeps life fun—I keep it organized. We make a good team.

If you’re looking for someone who will treat your goals like her own, celebrate your wins like family, and walk with you through every step of the process—I’m your girl.

Let’s do this together.